Liverpool BID Company is a not-for-profit limited company that works on behalf of our 1,000 BID Levy Payers in Liverpool. They bring additionality through street transformation, connectivity and collaboration to enhance their community.
The Festive Night Out was a new campaign for Liverpool BID Company to generate increased foot traffic within the city center and draw larger audiences to the festive performances hosted in theaters across the city over the Christmas period. The campaign needed to create a sense of enchantment and anticipation in the weeks leading up to Christmas.
The Festive Night Out needed to capture the buzz and vibrant atmosphere of a lively evening in the city centre during the festive period. The campaign centred around Christmas illuminations and the enchanting and magical mood they help create. A multi-platform approach of traditional media, social media and web advertising meant the campaign was able to reach all demographics.
The campaign effectively communicated the joy and excitement of a memorable night out during the festive period, contributing to a significant increase in foot traffic. Footfall peaked at 1.2 million visitors per week in the city center in the lead up to Christmas.