The Agency Lab is an experiential marketing and events agency. From activations to powerful storytelling, they provide expertise to help their clients connect to their audience.
With an extensive background in agency work, The team behind The Agency Lab embarked on the journey of establishing their own company. They knew that they needed a brand that made them look and feel like established players rather than inexperienced newcomers to their potential clients while also distinguishing themselves from the industry veterans.
After conducting a thorough competitor analysis, it became evident that many agencies were employing a standard approach, featuring sans-serif wordmarks paired with monochromatic colour palettes. In order to differentiate themselves The Agency Lab. opted to zig where others zagged. By pursuing a refined colour palette and an elegant serif wordmark, we successfully crafted an identity that exudes sophistication and modernity, while still appearing established.
"We love our brand and our colours thank you so much for your design and creative. We wanted something that was a modern classic, unique and 'felt like us', sophisticated with a hint of sass and you nailed it!"
Since its inception in 2021, The Agency Lab. has rapidly grown a roster of clients, fueled by a brand that instills confidence in clients and strategically positions them in the industry.