Wirral University Hospital NHS Foundation Trust is one of the largest and busiest NHS Trusts in the North West of England. Providing a comprehensive range of high quality acute care services, the Trust serves a population of approximately 400,000 people across Wirral and North Wales.
Wirral University Teaching Hospital NHS Trust, in partnership with Wirral Met College, embarked on an ambitious campaign called '100 apprenticeship pledges in 100 days'. The aim of this initiative was to facilitate career advancement opportunities for individuals within the local community while simultaneously aiding employers in employee development and recruitment to foster company growth. The campaign targeted small to medium-sized employers in Wirral and the wider Liverpool City Region, while also encouraging potential apprentices to sign up to the scheme.
Working within the established brand guidelines of the NHS Trust, I crafted a distinctive logo that served as the foundation for the entire campaign. Utilising elements from the logo, I designed various graphic devices and patterns that could be seamlessly integrated across a diverse range of promotional materials. Through this approach, I ensured a cohesive and impactful visual identity throughout the campaign.
The campaign helped to ensure the ambitious goal of attaining "100 Apprenticeships in 100 Days," surpassing expectations as 107 businesses enrolled in the apprenticeship scheme before the campaign's concluded. The extensive coverage of the campaign by various local press outlets, combined with the wide-reaching impact on social media platforms, garnered an impressive reach of over 36,000 individuals.
